How TikTok Worked With Tokopedia to Get Packages Delivered in Indonesia

Iksan knows the roads around his hometown on the Indonesian island of Sumatra like the back of his hand. He runs a package sorting center from his garage, a small but essential piece of a sprawling network delivering goods bought on Tokopedia, the country’s biggest homegrown e-commerce company. His team of three motorcycle riders slog […]

How TikTok Saved Its E-Commerce Business in Indonesia

A year ago, TikTok’s e-commerce business in Indonesia was thriving. With its viral videos, TikTok had become a worldwide phenomenon, and it was translating its influence into a powerful new revenue stream by letting users buy and sell things while its videos played. Indonesia was a critical market and the first place where TikTok rolled […]